Dogged Determination

'You' can make a difference

Running in concert with its annual year-end campaign for donors already on its file, MHS wanted to engage people in the Detroit metropolitan area who weren't really familiar with the organization, people who had not previously received or seen communications from MHS. Grizzard knows that animal-welfare donors are typically in the 55-plus age range, Howard says, but MHS really wanted to engage the community as a whole to help support the goals and mission of the organization, according to Diffen.