Mid-Level Donors: Get ’em, Grow ’em, Keep ’em

“Remember to promote the giving levels in your newsletters,” Terpstra added.

7. Maintain and grow your program.
Continue to reach out to prospects that are in your regular renewal program. Cultivate existing club members through an ongoing, long-term communications plan to keep them engaged and encourage increased giving. Invite previous members to rejoin the club. And tailor your communications to this key audience of mid-level donors to maximize response and retention.