Mid-Level Donors: Get ’em, Grow ’em, Keep ’em

Bryan Terpstra, vice president of client services at Robbins, added that, “A big focus is on the creative approach used to attract the mid-level donors and how this differs from the approach used for other segments of the donor file.”

Terpstra presented a variety of strategic and creative executions that fundraisers should apply to their specific fundraising programs.