Mid-Level Donors: Get ’em, Grow ’em, Keep ’em

* It develops a pool of individuals that can be counted on for extraordinary expenses or projects and for special appeals.

They also offered these seven essential steps for growing a mid-level donor club:

1. Create a distinctive name and brand.
The name should be unique and meaningful. Terpstra said a good rule of thumb is to tie in the organization’s mission. “Create a logo treatment as a visual cue to boost awareness, recruitment and retention in all fundraising efforts,” Edmonds added.