Mid-Level Donors: Get ’em, Grow ’em, Keep ’em

“The benefits should be personal and tied to specific levels of commitment to drive larger gifts,” Edmonds said.

4. Develop an invitation series.
Promote the program to existing donors via an annual invitation series. Ideally, use a three-step invitation campaign including an original invitation and two follow-up appeals. Terpstra said the best targets are higher-value donors that have not reached major-giving status.