International Strategy in Action
Midsized NGO learns valuable lesson from jumping in too fast and for the wrong reasons.
It is most encouraging to see how many NGOs nowadays are taking a more thoughtful and strategic view of fundraising in new markets, rather than adopting the follow-the-leader approach that characterised the recent past. Consider, for example, the contrasting approaches taken by one midsized NGO when investing in new fundraising markets in the 1990s and then again in the 2000s.
- Places:
- U.K.
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