International Strategy in Action
Midsized NGO learns valuable lesson from jumping in too fast and for the wrong reasons.
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2. It assessed the full picture of global fundraising to understand where fundraising was taking place around the world and where the opportunities lay for market entry in the next three to five years. This “fundraising map” then was overlaid onto the mission map and resulted in a list of eight important mission markets with medium or good fundraising potential.
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- Places:
- U.K.
Margaret Bennett
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