International Strategy in Action
Midsized NGO learns valuable lesson from jumping in too fast and for the wrong reasons.
4. The organisation included full financial investment modelling. It also developed a detailed year- one test programme, legal requirements and the identification of in-country suppliers.
5. It appointed an experienced fundraising manager. This step was less strategic but no less critical for successful implementation. For the first market, it seconded a member of staff from another market, due to the lack of in-country expertise.
- Places:
- U.K.
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