International Strategy in Action
Midsized NGO learns valuable lesson from jumping in too fast and for the wrong reasons.
With the third market approaching launch, the organisation now is revisiting the strategic process to identify the next group of markets, as part of its organisational strategic planning. The list of “mission markets” has evolved over the past five years — some have now been deprioritised whilst other new markets have been added.
- Places:
- U.K.
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