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In this session you will learn how to:
- Purge old information from your database that is no longer critical to your current relationship management needs.
- Use your information to identify donor interests and preferences.
- Communicate successfully with specific segments of your database.
Moderated by Fundraising Success Editor-in-Chief Margaret Battistelli Gardner, the session will include presentations by Amanda Mallinger Reinartz, manager of product development at Metafile; Jodi Scheib, vice president, fundraising at DMW Direct; and Joe Hamilton, director of development at Franciscan Friars.
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- Companies:
- DMW Worldwide
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