Mining for Monthly Sustainers

The test went out to $25-plus single givers and $15-plus multi-givers, and ended up drawing an average of $195 per donor in FY04 from a group that had only given an average of $41.45 during the previous year. ADA was seeing 200 to 300 new pledge donors a month.

To view some of ADA’s direct mail packages, visit http://www.whosmailingwhat.com.