Mission Breast Cancer Awareness and Eradication

BCA Fights to Set Itself Apart

May 2, 2006

By Abny Santicola, editor, FS Advisor

What do you do when your organization's No. 1 funding challenge is differentiating itself from the hundreds or even thousands of other organizations, larger and smaller than yours, with the same mission?

With a mailing list of 16,000, half of which are donors, San Francisco-based Breast Cancer Action is smaller than organizations such as the Susan G. Komen Breast Cancer Foundation but larger than the many local breast cancer organizations out there.