Mission Breast Cancer Awareness and Eradication

Getting people to distinguish BCA from other organizations is tough. Executive Director Barbara Brenner says it's important not to suggest that the work you do is somehow more important than that of other organizations. A large part of BCA's efforts involves helping people understand what it does, how it relates to what other organizations do and the overall importance of its work, the goal of which, Brenner says, is to find a cure for breast cancer and put itself out of business.