Mission Breast Cancer Awareness and Eradication

And we're a little bit out of our minds," Brenner says. "Because if we wanted to just no holds barred get the amount of money it would take to advance our mission to the place where we could go out of business, we couldn't have these restrictions."

While relying on funds from individual donors is a harder way to raise money, it's resulted in a very strong individual donor base. "Certainly the donors that I talk to ... completely understand, they appreciate it and to some degree will step up their support because they know that without this voice ... many things will not change," Brenner says. "Since I got here 10 years ago we've had 50 percent or more of our support come from individuals."