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Philip King
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If ever there were a good incentive to finally mobilize your website, or at least the key pages of your website, this should be it.
Google did this to provide a better user experience for anyone searching on a mobile device. Try it out yourself. When searching using your browser on your smartphone, you'll notice Google will signify "mobile-friendly" next to some search results. Desktop and tablet searches were not impacted-just mobile searches.
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Philip King
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Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. He is a regular contributor to NonProfit PRO.
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