TechTalk: #Mobilegeddon
And what it means for nonprofits
If your nonprofit is like most, the single largest driver of traffic to your website is Google search. So any changes to the way Google search works is worth studying.
Is your homepage mobile friendly? Run it through the "Google mobile-friendly test" to get a quick pass/fail result (just Google it, and you'll find the test page). The good news is that Google is not scoring an entire website, but rather each page. So if you are only able to mobilize your homepage, it's better than nothing.
Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. He is a regular contributor to NonProfit PRO.
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