TechTalk: #Mobilegeddon

• Using a dating-website analogy: If your desktop website is eHarmony, your mobile website should be Tinder. Fast. To the point. Lots of images and few words. Buttons are now referred to as "tap targets" because you need to make them big enough for a human finger to tap.
• Spend some time surfing on your smartphone to experience what others are doing for their mobile websites. Don't just benchmark other nonprofit websites. Experience what businesses you admire are doing with their mobile audience to give you some ideas.
• Consider what you can do on a mobile website that you can't do on a desktop website. One of the most obvious ideas is to leverage the fact that your audience is using a smartphone to view your content. Add a "tap to call" button to allow them to quickly connect with a call. If you make this number unique to your mobile website, you'll be able to measure how many calls this generates.

Your mobile website is a chance to reinvent yourself. How long have you looked at your desktop website wishing things could be different? Take a mobile-first attitude and use your mobile website to experiment with ideas that can make your existing desktop website more contemporary.