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According to the MGF’s Nonprofit Standards of Compliance, all client organizations must meet specific standards of legitimacy, thereby safeguarding the integrity of carriers and the interests of the end users. The NSC establish benchmarks to make certain an organization is fulfilling its obligations to those who benefit from its programs, to contributors and to the public. The guidelines also ensure that client activity is compliant with the Mobile Marketing Association’s Consumer Best Practices Guidelines and the MMA Code of Conduct for Mobile Marketing. These standards are intended as a framework for all fundraising using the mobile channel.