It’s for You!
Mobile giving is a reality now in the U.S. Are you ready to take that text?
The first three U.S. nonprofits to offer text-message fundraising appeals were United Way of America in partnership with the National Football League, launched during this year’s Super Bowl (text “FIT” to 864833); American Society for the Prevention of Cruelty to Animals, launched April 10 during ASPCA Day (text “GIVE” to 27722); and Keep a Child Alive. All are $5 donation programs powered by Mobile Accord through its online service, www.mgive.com.
- People:
- Alicia Keys
- Tony Aiello
- Places:
- Brooklyn
- United States
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