Mobile Giving: The Next Revolution

The next revolution in fundraising will not be transformational. It will be transactional. And it’s arriving sooner that you think.

Last week, I paid a 65-year-old cab driver and, as usual, handed him my credit card. What happened next was unusual. The cabbie swiped my card though a Square payment device attached to his iPad, texted the receipt to my cell phone and updated the payment instantly in the taxi co-op’s financial systems. The entire transaction lasted about 10 seconds.