Mobile Giving: The Next Revolution

The ease and convenience of using mobile technology — combined with the extraordinary communications and networking potential of social media — will enable small nonprofits to engage potential donors and grow their revenues at a pace never before experienced.

Charity: water is a model for such engagement. The organization enables supporters to download Web banners and create individual fundraising campaigns and other activities. By hosting an event in their homes, the charity’s supporters — armed with mobile technology — could raise several thousands of dollars from a few credit card swipes and further its brand with new ambassadors devoted to the cause of bringing clean water to poor communities. Any “Doubting Thomases” to my assertions on the new revolution?