Mobile Giving: The Next Revolution

• Own an e-reader (24 percent as compared to 9 percent of all adults) and a tablet computer (23 percent as compared to 10 percent);
• Use Twitter (23 percent as compared with 12 percent of all online adults) and engage with social-networking sites (83 percent as compared 64 percent);
• Use their phones for activities such as accessing the Internet (74 percent as compared to just 44 percent of all adult cell owners).

Mobile givers also typically are younger, and like the emerging demographics of American society, they are more racially and ethnically diverse when compared with those who contribute through more traditional means, such as writing checks.