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Atul Tandon
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“Explosive growth” is a phrase every fundraiser wants to hear.
Let’s look beyond the complicated and convoluted CRM strategies on which many marketers and chief information officers love to ponder and spend thousands of hours “integrating” donor records for a “seamless experience.” Indeed, the simplicity and convenience of mobile technology combined with the massive power and scalability of cloud computing and the revolution in point-of-sale mobile payment solutions represent the next wave of our profession.
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- Companies:
- American Heart Association
- Blackbaud
Atul Tandon
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