Mobile Giving Update

Six thousand people responded to the ask with a text message reply, and 2,000 followed through with donations. We were not able to ascertain from the United Way how many people responded to the in-stadium ask as opposed to the commercial on TV.

Both stressed to MobileActive that the fundraising campaign “was clearly a success.” Schreiber acknowledged that the TV spot was brief — too brief for many viewers to remember the short code (a six-digit number to text to in order to donate).