Mobile Giving Update

In a conversation with MobileActive, James Eberhard, co-founder and chairman of Mobile Accord, said that “the Mobile Giving Foundation played an essential role in this technical environment.”

He noted that one of the carriers did not approve the campaign until the day before the Super Bowl. He also emphasized the importance of having an organization of the United Way’s stature (and non-political nature) as the prototype nonprofit campaign in order to get the mobile carriers on board.