Mobile Giving Update

This is about to change. If the Mobile Giving Foundation plays its cards right, mobile donations via text message may just explode this year.

The Mobile Giving Foundation, a Washington-based nonprofit organization, recently brokered a deal with the four major carriers in the U.S., and with the United Way. During the Super Bowl football finale, the United Way aired a 10-second advertisement pitching viewers to donate via text to the organization’s Youth Fitness Fund.