Mobile Giving Update

So how did the United Way campaign do? In a call with Jeff Slobotski and Michael Schreiber, manager of marketing and sales of volunteer technologies and chief executive officer, respectively, of the United eWay, which provides technology including mobile solutions to the national and local United Way groups, we learned that the 10-second ad that ran during the Super Bowl on air and in the stadium generated $10,000 in donations via text.