Mobile Loaves & Fishes: A Case Study in Companion Marketing
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
2 Comments
Comments
Companion marketing, which is the practice of representing a unified marketing message across multiple mediums including direct mail and e-mail, can help fundraisers improve brand recognition, broaden a campaign’s reach and increase response rates. Once a campaign is in place, fundraisers may experience a more responsive audience and higher instances of qualified leads due to the targeted and high-touch nature of companion marketing.
2 Comments
View Comments
Related Content
Comments