Mobile Loaves & Fishes: A Case Study in Companion Marketing

For MLF’s ninth annual Easter Donation Campaign in 2008, the organization partnered with Austin-based direct-marketing firm QuantumDigital, which donated manpower, technology and materials to incorporate online elements into the campaign for the first time.

When MLF expressed the desire to make it as convenient as possible for supporters to contribute, QuantumDigital recommended the use of personalized URLs — or PURLs — as a key step toward that goal.