Mobile Madness
Trying to do it without an optimized website? Madness is indeed what will ensue.
By
Karin Kirchoff
and Jeff Regen
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Quick … what percentage of your emails is opened on a mobile device? You’ve probably heard the macro statistics, but odds are you don’t know the answer for your organization.
Hint: It’s probably a lot. And the data suggests that the numbers are increasing. All of which means your organization might be missing out — on engagement opportunities, donors and more.
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