Mobile Madness

Depending on the audience, product and email type, multiple sources who track this data report 50 percent or more of email opens happen on smartphones. And that number is growing rapidly. Two-thirds of Americans have smartphones — plus there are millions of iPads and other tablets in use.

If your organization’s messages aren’t getting read, your constituents aren’t engaging. And if they aren’t engaging, they probably aren’t donating. Our quick check of nonprofit emails in our inboxes suggests that the vast majority are not mobile-friendly. (In fact, we found only three that are! One of your authors must note that his organization has — as yet — only mobile-optimized some of its emails.)