Mobile Madness
Trying to do it without an optimized website? Madness is indeed what will ensue.
By
Karin Kirchoff
and Jeff Regen
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We know you are smart. You understand that your donors and constituents would respond better if they could interact with you more effectively “on the go.” You also understand that there is an investment necessary to make the switch — whether that is staff or consultants’ time. So, if you are to convince your boss, you need data.
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