Mobile Madness

Is it worth it?
The folks at Engaging Networks reported on Humane Society International’s (HSI) fundraising for its Protect Seals campaign in this case study. We found it fascinating that the organization’s 2013 year-end revenue from mobile devices increased sixfold when compared to mobile device year-end revenue from 2012. So we dug a little deeper. Being the skeptics we are, we thought … well, its revenue increased so dramatically because it had a bigger file … or because it sent more emails … or because it has lots of international donors who are more comfortable with mobile transactions …