Mobile Madness

Elise Ledsinger, online fundraising manager at HSI, was generous enough to share a few more data points that drove home the value of mobile optimization.

First, she reported that when HSI optimized its donation form, conversion rates doubled from year-end 2012 compared to year-end 2013. In 2012, 3.1 percent of mobile website visitors converted to donors, and in 2013 that number grew to 6.2 percent. Impressive, for sure. Plus, online fundraising, in the year since the organization switched forms, increased by 76 percent.