Mobile Madness

For HSI, this created additional layers of complexity for its mobile forms. The organization needed to ensure that when a donor read an email on her smartphone (and wanted to take action), she could make her gift in her country’s currency and the donation would be allocated to a restricted or unrestricted account depending on the campaign. The donation also would be directly deposited into the corresponding HSI country office’s bank account, depending on the currency the donor was giving in. HSI worked diligently to design a form that switches bank accounts on the back end dependent on currency but gives the donor a seamless process from start to finish. It gives even the most sophisticated marketers pause.