Mobile Madness

Working with a Web developer, over the course of six weeks, HSI went from concept to launch on its very complex forms and processing. Using responsive design, every HSI form now automatically formats depending on the screen size — regardless of whether it’s a smartphone, desktop or something in between. Plus (those of us who love sustainers will grin a bit here), HSI included a monthly giving option on the same form as a one-time donation and with the option as a “pop up,” helping increase sustainer conversion to 36 percent of
all gifts.