Mobile Madness
Trying to do it without an optimized website? Madness is indeed what will ensue.
While HSI is typically diligent about A/B testing, Ledsinger reported that in this case the organization didn’t test right away. Understanding that mobile devices were becoming increasingly prevalent, it decided to take the risk and roll with the new forms. To see the versions:
- The “old” 2012 version — not mobile-optimized
- HSI’s first 2013 redesigned version
- The current mobile-optimized version, launched in late 2013
HSI’s big risk translated into a big payoff. The new forms are cleaner and less busy — ensuring that constituents can pursue their courses of action (donation or engagement) with as little impediment as possible. Stay tuned for future updates!
- Companies:
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