Model Behavior
Asking the right questions and mining your data accordingly can produce a picture-perfect
Put simply, modeling means finding like characteristics about people that, when combined, enable you to predict future behavior. There are several inexpensive ways to model your data yourself (and some more expensive ways to use external data sources to help you) that can yield more revenue at lower cost from your direct-response program.
- Companies:
- Lautman Maska Neill & Co.
Related Content
Comments
