Model Behavior
Asking the right questions and mining your data accordingly can produce a picture-perfect
If the percentage is similar to the other lists in the merge/purge, it could be a viable list. If it is significantly higher, you won the lottery. If it is significantly lower, you probably should only mail those who matched outside lists.
Case No. 3: If I have to cut acquisition quantities, how do I do the least harm?
It is absolutely critical to continue acquiring new donors even when the economy is bad. If you stop acquiring new donors, your file size will begin to decline, and your long-term revenue will as well. Unfortunately, some groups find themselves with no choice.
- Companies:
- Lautman Maska Neill & Co.
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