Model Behavior

Outside modeling tools can help narrow your acquisition mailing. There are cooperative database tools available that you can use to filter the acquisition once the merge/purge is complete. For example, one of our clients uses it to eliminate prospects who are only giving gifts of $5 or less to other organizations. Even though the organization still pays for the name, it saves the cost of mailing an acquisition and saves the expense of trying to renew a $2 donor who likely will never upgrade.