Model Behavior
Asking the right questions and mining your data accordingly can produce a picture-perfect
Case No. 1: Can I save money on a premium mailing without harming results?
Many organizations send an annual premium mailing — calendars, cards or other front-end gifts — to donors. These mailings have become essential elements of many annual mail plans, raising hundreds of thousands of dollars for nonprofit organizations of every kind.
- Companies:
- Lautman Maska Neill & Co.
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