Model Behavior

However, premium mailings are expensive. In an effort to cut costs, many organizations are looking for ways to reduce the quantity of these mailings without decreasing revenue. Looking beyond basic RFM segmentation helped one of our client organizations.

This midsize nonprofit organization had always mailed its calendar to donors who had given a gift of $35 or more in the past three years. While all segments generated net income, many had a low-cost recovery.