Model Behavior
Asking the right questions and mining your data accordingly can produce a picture-perfect
The results? The calendar and inexpensive appeal together raised 50 percent more than in previous years, when the calendar was sent to all active donors. And the costs were significantly lower!
Case No. 2: Can I use acquisition merge/purge to improve donor performance?
A traditional merge/purge is used to clean up and dedupe the list of rented prospects. However, if you think outside the box a bit, that merge/purge process can reveal valuable information about your existing donors (and even your suppression file). The best part? This is a process you’ve already paid for!
- Companies:
- Lautman Maska Neill & Co.
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