Model Behavior
Asking the right questions and mining your data accordingly can produce a picture-perfect
One of our clients learned through past research that its donors supported, on average, 26 other nonprofits. Whew! Its goal then was to segment the next appeal by how many other organizations its donors supported — to learn how this “other” giving impacted appeal results. It used its merge/purge to learn this information.
- Companies:
- Lautman Maska Neill & Co.
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