Modern Leadership for Fundraising Executives

4. Know where you are going.
It won’t make a difference if leaders inspire, communicate and empower employees if it doesn’t feel as though there’s a game plan in place. In order to demonstrate the direction leadership is taking, individual staff members and the staff as a whole need to see clearly defined goals so they have something to work toward. Whether you’re talking about the individual or the team, goals represent tangible concepts that can be easily identified and understood. But more importantly, when goals are specific, measurable, achievable and reasonable in nature, they provide a leader with an opportunity to use them as an additional form of employee motivation.