Moffitt Cancer Center Selects TrueSense Marketing

In its research for the presentation to Moffitt, TrueSense conducted an extensive analysis of the donor file data and evaluated past fundraising efforts.

"We found that an entire segment of donors had been neglected in the former program, and therefore, Moffitt's fundraising asset had been underutilized," said Jeff Nickel, Senior Vice President of National Accounts for TrueSense. "In remedying that situation, we fully expect to provide an increase in net revenue over what Moffitt had previously experienced. When the growth curve starts bending upward, this organization has tremendous potential ahead."