"Mommy, Will You Tell Me a Story?"

Stop trying to prove your mission with facts. That gets to the wrong side of your donor’s brain, if at all. Get into your donor’s psyche with a story, because right next to the donor’s story lobe is the check-writing lobe — and they are closely connected.

Jerry Huntsinger, founder of several marketing companies, has written letters signed by U.S. presidents, famous folks and not-so-famous folks. He has long since retired to his airfield, where he flies radio-controlled planes. But since his wife has many expensive hobbies, he continues to create freelance packages, many of which are major controls today. He can be reached via e-mail at qqq@starband.net.