"Mommy, Will You Tell Me a Story?"

So for goodness sake, why don’t you tell them stories? A lot of nonprofit executives seem to be on a mission to force their donors to digest the statistical facts about their crusade. And then they wonder why they don’t raise more money.

They ignore the fact that enjoying stories is something that seems to be an inseparable part of human nature. We grow up listening to stories. Later in life we buy novels and read long stories. And we go to movies, and we watch television. And everywhere we turn, there’s a story.