"Mommy, Will You Tell Me a Story?"

Back to charity executives — they need to review basic marketing techniques and strategy. The facts are the steak. The story is the sizzle. And the sizzle sells the steak. We all know that. Duh.

But what’s either forgotten or ignored is that telling a story engages a prospective buyer for a longer period of time, and the longer you engage the customer, the better chance you have to make a sale.