"Mommy, Will You Tell Me a Story?"

But just how do you get prospective donors to understand the problem? Certainly not by bombarding them with three paragraphs of numerical proof that your organization is really, really good. That approach fails to engage the reader.

Just start telling stories
Perhaps it’s time you stop fighting human nature and just start telling stories. It should be a real story with a real person’s name. Or it could be a story that’s true, but you use an alias for your character, and you tell your reader that right up front.